Mostly Harmless

Mostly about my amusement

More fun ad placements

CNN has this article about an illegal immigrant who married someone who’s legally in the U.S. but had to go back to Mexico. This seperated the husband from his wife; it’s a sad story and shows some of the real problems that illegal immigrants face.

But what struck me as I read the article was the sidebar advertisement. Ads on websites typically work like this: the advertisement will match up the content. That’s the idea at least.

Here is a picture of the website from my computer.

CNN fun ad

Note the sad picture of the husband crying (nice journalism CNN, you really raised the standard on a serious topic).

Now look at the sidebar ad. I guess the terms “husband”, “wife”, and “love” matched the ad up to the article. At least to another computer.

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