CNN has this article about an illegal immigrant who married someone who’s legally in the U.S. but had to go back to Mexico. This seperated the husband from his wife; it’s a sad story and shows some of the real problems that illegal immigrants face.

But what struck me as I read the article was the sidebar advertisement. Ads on websites typically work like this: the advertisement will match up the content. That’s the idea at least.

Here is a picture of the website from my computer.

CNN fun ad

Note the sad picture of the husband crying (nice journalism CNN, you really raised the standard on a serious topic).

Now look at the sidebar ad. I guess the terms “husband”, “wife”, and “love” matched the ad up to the article. At least to another computer.